We love great retail. We want to find it; we use it as therapy, as entertainment, as an escape, as fantasy. Yet great retail stores are much scarcer than mediocre stores.

We all can list many stores that underwhelm us, yet we visit them daily. A retail store is not a concept and not a brand. It is just one channel, one way of expressing whatever it is...

the consumer understands the promise to be, whatever the consumer feels the experience is going to add to his or her life. Branding, marketing, store design, merchandise selection, staff behavior,

the windows, the change rooms, the website, the wrapping paper and bags, plus a million other details make up that promise, and every store visit either renews or shatters the trust.
We love to tell great stories, true emotion in a COOL contest.  Young, elegant and the purpose to create curiosity between football and basket fans as main aim, Kempes & Barkley represents the new benchmark in terms of passion, sport's specialist and experienced.